What is GEO?
GEO (Generative Engine Optimization), also called AEO, means optimizing a business's presence in the answers of generative AIs — ChatGPT, Claude, Perplexity, Google AI Overviews. Where SEO targets ranking in Google's links, GEO aims to be the name the AI cites and recommends to your customer.
GEO vs SEO, in plain terms
SEO places you in a list of links; the customer clicks and chooses. GEO places you in the single answer the AI formulates — often one recommendation, no list. The two are complementary: generative engines read the indexed web, so a healthy site and good SEO directly feed your GEO.
How AIs choose who to cite
Three factors recur: presence on your sector's authority sources (Google Business profile, reference directories, reviews); clarity of your entity (a consistent, well-described brand); and structured, machine-readable content (direct answers, server-rendered site). Naymd measures where you stand and tells you what to strengthen.
What you can do
Tend to your presence on the sources AIs consult, structure your content as clear answers, keep a consistent brand everywhere. Or let Naymd measure it and guide you, step by step — without ever promising a guaranteed position.
Frequently asked questions
GEO or AEO: what's the difference?
Two names for the same idea: being visible in generative-engine answers. “GEO” emphasizes optimization, “AEO” the answer. Naymd covers both.
Does GEO replace SEO?
No, it complements it. Good SEO improves your GEO: AIs rely heavily on the indexed web. Good SEO = good GEO.
How do I appear in ChatGPT's answers?
By being present and consistent on the sources the AI consults (reviews, directories, Google profile) and structuring your content as clear answers. That's what Naymd measures and guides.
Does GEO work for a local SMB?
Yes, especially. Local queries (“best trade in city”) are exactly where an SMB can win its place — that's the heart of Naymd's work.